Alice and wonderland Fasion

Disney has come up with an Alice and Wonderland Fashion line. The cloths are inspired by the Tim Burton Film that will be released on 1 June 2010. Its interesting that Disney which is geared towards Children is now Making Cloths for adults as well as kids. The Thought of Wearing Alice and Wonderland Fashion makes me ask the question "Is this a good move?". I mean while adults my love the fabulous art work featured in the Alice and Wonderland Movie, will they enjoy wearing it? As a company, is this a big risk or a even better new trend. What do you think? These outfits are expected to run from 114$-120$ retail price.